Introduction
Licious is an online meat delivery platform dedicated to catering to enthusiasts who uncompromisingly prioritize meat quality. Entrusted with their vision, we were given the task to sculpt a captivating onboarding experience and elevate the homepage design.
Challenge
With a diverse user base ranging from first-time visitors to long-time customers, our mission was to curate an intuitive and personalized experience that resonated with all on the Licious platform.
Our Objectives
- Enhanced Product Discoverability: Streamline the browsing experience to facilitate swift and decisive purchase actions.
- Optimized Search Experience: Bolster usability to foster seamless product discovery, ultimately driving increased conversion rates.
- Effortless Reordering: Implement intuitive features allowing users to swiftly reorder their favorite products without friction.
- Elevated User Engagement: Ensure continuous, relevant brand communication at each touchpoint throughout the user journey, amplifying engagement and loyalty.
Our Approach
- Qualitative Research: To grasp users' shopping behaviors on the app, we delved into their purchasing motivations and contexts. Through face-to-face and on-call interviews, we gathered valuable insights into these user patterns.
- Quantitative Research: Beyond in-person interviews, we gleaned insights from user complaints via email, social media comments, NPS data, and reviews on the app and app stores.
Final Designs
We aimed for a design that was both attractive and simple, matching Licious's brand and offering a better shopping experience for new users.
Colours
We leveraged existing brand colors to ensure uniformity in communications and to capture the brand's unique personality.
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